From Chair to CEO
Ready to build a beauty business that doesn't just look successful—but actually feels aligned, profitable, and fulfilling? Welcome to From Chair to CEO—the podcast for ambitious salon owners, hairstylists, and beauty professionals who are ready to lead with intention, grow with strategy, and live with purpose.
I’m Amanda Smearman—salon and spa owner, mentor, mom, and soon-to-be your favorite business bestie. After building two thriving beauty brands from the ground up, I’m here to share what actually works behind the scenes—from leadership and pricing to team culture, marketing, and mindset.
Each week, we’ll dive into real conversations about salon ownership, building a booked-and-balanced life, leading a team with heart (and boundaries), and stepping into your role as a true CEO—without burning out or losing your spark.
Whether you're behind the chair or building an empire, this podcast will give you the tools, encouragement, and tough love you need to grow.
💬 Business.
💬 Leadership.
💬 Life.
Let’s talk about all of it.
From Chair to CEO
The Secret to Client Retention: Crafting a 5-Star Experience from Start to Finish
Want more rebookings, better reviews, and guests who can’t stop talking about their visit? In this episode, I’m sharing how to create a client experience so seamless and personal, it keeps your books full and your team thriving.
From the first online interaction to post-visit follow-up, we’ll break down each step of the guest journey—and I’ll give you real, actionable strategies to elevate the experience in a way that builds loyalty and boosts income.
💼 Ready to take the guesswork out of it?
My Client Experience Toolkit is now available!
It’s packed with everything you need to map out your journey, train your team, and elevate your systems—including consultation forms, rebooking and retail scripts, post-visit templates, and more.
🎧 Listen now and grab your toolkit here
If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.
💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com
🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!
Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜