From Chair to CEO
Ready to build a beauty business that doesn't just look successful—but actually feels aligned, profitable, and fulfilling? Welcome to From Chair to CEO—the podcast for ambitious salon owners, hairstylists, and beauty professionals who are ready to lead with intention, grow with strategy, and live with purpose.
I’m Amanda Smearman—salon and spa owner, mentor, mom, and soon-to-be your favorite business bestie. After building two thriving beauty brands from the ground up, I’m here to share what actually works behind the scenes—from leadership and pricing to team culture, marketing, and mindset.
Each week, we’ll dive into real conversations about salon ownership, building a booked-and-balanced life, leading a team with heart (and boundaries), and stepping into your role as a true CEO—without burning out or losing your spark.
Whether you're behind the chair or building an empire, this podcast will give you the tools, encouragement, and tough love you need to grow.
💬 Business.
💬 Leadership.
💬 Life.
Let’s talk about all of it.
From Chair to CEO
Why 'Charge Your Worth' Set Us Back—and What to Do Instead
Why "Charge Your Worth" Set Us Back—and What to Do Instead
The phrase “charge your worth” became a post-pandemic mantra in the beauty industry—but what if it’s not the advice we actually needed?
In this episode, I unpack how that mindset blurred the lines between personal value and pricing strategy—and why it may have set us back more than it helped. You'll learn how to shift into value-based pricing so you can raise your prices with purpose, confidence, and long-term success.
🎁 Don’t miss the freebie!
Download your Service Pricing Confidence Checklist to see if you're truly ready to raise your rates—and what to focus on if you're not quite there yet.
Ready to elevate your client experience? Grab my Client Experience Toolkit today!
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💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com
🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!
Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜