From Chair to CEO
Ready to build a beauty business that doesn't just look successful—but actually feels aligned, profitable, and fulfilling? Welcome to From Chair to CEO—the podcast for ambitious salon owners, hairstylists, and beauty professionals who are ready to lead with intention, grow with strategy, and live with purpose.
I’m Amanda Smearman—salon and spa owner, mentor, mom, and soon-to-be your favorite business bestie. After building two thriving beauty brands from the ground up, I’m here to share what actually works behind the scenes—from leadership and pricing to team culture, marketing, and mindset.
Each week, we’ll dive into real conversations about salon ownership, building a booked-and-balanced life, leading a team with heart (and boundaries), and stepping into your role as a true CEO—without burning out or losing your spark.
Whether you're behind the chair or building an empire, this podcast will give you the tools, encouragement, and tough love you need to grow.
💬 Business.
💬 Leadership.
💬 Life.
Let’s talk about all of it.
From Chair to CEO
Pricing Isn’t Personal—It’s a System
Raise your hand if you’ve ever felt guilty about raising your prices 🙋♀️
In this episode, I’m breaking down why pricing should never be based on emotion—and how to build a system that supports your growth, your team, and your business goals. If you’ve been winging it with your menu, this is your episode.
You’ll Learn:
- Why emotional pricing leads to burnout and resentment
- The 3 pillars of system-based pricing
- How to create a pricing plan you can actually follow
- The #1 tool I use to build value and retention in the salon
🎧 Grab your pen and notebook, because we’re turning numbers into confidence.
All toolkit and free resources mentioned in this episode can be found here!
If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.
💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com
🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!
Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜