From Chair to CEO
Ready to build a beauty business that doesn't just look successful—but actually feels aligned, profitable, and fulfilling? Welcome to From Chair to CEO—the podcast for ambitious salon owners, hairstylists, and beauty professionals who are ready to lead with intention, grow with strategy, and live with purpose.
I’m Amanda Smearman—salon and spa owner, mentor, mom, and soon-to-be your favorite business bestie. After building two thriving beauty brands from the ground up, I’m here to share what actually works behind the scenes—from leadership and pricing to team culture, marketing, and mindset.
Each week, we’ll dive into real conversations about salon ownership, building a booked-and-balanced life, leading a team with heart (and boundaries), and stepping into your role as a true CEO—without burning out or losing your spark.
Whether you're behind the chair or building an empire, this podcast will give you the tools, encouragement, and tough love you need to grow.
💬 Business.
💬 Leadership.
💬 Life.
Let’s talk about all of it.
From Chair to CEO
The Value is in the Experience: Why Clients Do Pay More
In this episode of From Chair to CEO, Amanda breaks down why great work alone isn't enough to justify premium pricing in the beauty industry. Clients today are seeking more than just results—they're seeking connection, comfort, and consistency. Learn the five key touchpoints that build value, why system-based experiences convert better than talent alone, and how client retention and loyalty are directly tied to the experience you provide. Backed by industry stats and real-world examples, this episode is a must-listen for salon pros ready to elevate their pricing confidence and create a 5-star experience every time.
What You’ll Learn:
- Why clients will pay more when the experience matches the price
- Five key touchpoints that define client experience
- Stats on booking habits, consultations, and retention
- Systems that support high-value client journeys
- How to build loyalty and raise prices without losing trust
Mentioned in This Episode:
- Client Experience Toolkit
- Harvard Business Review: Customer Retention & Profit
- Salon Today / Zenoti 2025 Beauty Benchmark Report
- Phorest Client Retention Guide
- Kenneth Shuler: Client Consultations
If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.
💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com
🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!
Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜