From Chair to CEO
Ready to build a beauty business that doesn't just look successful—but actually feels aligned, profitable, and fulfilling? Welcome to From Chair to CEO—the podcast for ambitious salon owners, hairstylists, and beauty professionals who are ready to lead with intention, grow with strategy, and live with purpose.
I’m Amanda Smearman—salon and spa owner, mentor, mom, and soon-to-be your favorite business bestie. After building two thriving beauty brands from the ground up, I’m here to share what actually works behind the scenes—from leadership and pricing to team culture, marketing, and mindset.
Each week, we’ll dive into real conversations about salon ownership, building a booked-and-balanced life, leading a team with heart (and boundaries), and stepping into your role as a true CEO—without burning out or losing your spark.
Whether you're behind the chair or building an empire, this podcast will give you the tools, encouragement, and tough love you need to grow.
💬 Business.
💬 Leadership.
💬 Life.
Let’s talk about all of it.
From Chair to CEO
The 3 Clients You’re Serving — And What Each One Actually Needs
Not all clients are created equal — and treating them like they are could be the reason your rebooking is down, your retail isn’t moving, and your client retention is stuck.
In this episode, I’m breaking down the three most common buyer types in your salon — and exactly how to adjust your consultations, service flow, and checkout conversations to connect with each one.
You’ll learn:
- The difference between Loyalty Linda, Deal Hunter Dana, and Upgrade-Ready Renee
- What each client type actually needs from you to stay loyal, spend more, and refer others
- Easy scripting and service tweaks that boost trust, retention, and retail sales
- How to stop sounding salesy and start selling with confidence
🎁 Grab the free Retail Strategy Mini-Map mentioned in this episode:
👉 amandasmearman.com/freebies
📦 Want to go even deeper? Check out the Client Experience Toolkit and Complete Salon Scripting Guide inside my shop:
👉 amandasmearman.com/shop
If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.
💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com
🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!
Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜