From Chair to CEO
Ready to build a beauty business that doesn't just look successful—but actually feels aligned, profitable, and fulfilling? Welcome to From Chair to CEO—the podcast for ambitious salon owners, hairstylists, and beauty professionals who are ready to lead with intention, grow with strategy, and live with purpose.
I’m Amanda Smearman—salon and spa owner, mentor, mom, and soon-to-be your favorite business bestie. After building two thriving beauty brands from the ground up, I’m here to share what actually works behind the scenes—from leadership and pricing to team culture, marketing, and mindset.
Each week, we’ll dive into real conversations about salon ownership, building a booked-and-balanced life, leading a team with heart (and boundaries), and stepping into your role as a true CEO—without burning out or losing your spark.
Whether you're behind the chair or building an empire, this podcast will give you the tools, encouragement, and tough love you need to grow.
💬 Business.
💬 Leadership.
💬 Life.
Let’s talk about all of it.
From Chair to CEO
3 Ways to Fill Gaps in Your Books This Week
Slow week? Empty gaps on the schedule? Instead of panicking or posting another “We have openings!” story that doesn’t convert — let’s fix it.
In this quick minisode, I’m breaking down three simple, proven ways to fill those holes in your books this week without discounting your services or devaluing your brand. These are the same moves I use inside my own salon when we need a boost — and they actually work.
You’ll walk away with the exact language to use, the mindset behind it, and one simple action step to take before the day ends.
💡 What You’ll Learn in This Minisode
- The “VIP Reach-Out” strategy that gets your favorite clients rebooked fast.
- How to use service spotlight stories instead of desperate posts.
- The power of add-on flash offers that increase revenue (without feeling like a sale).
- A 3-step action plan to fill your books this week.
🔗 Resources + Links
- Get the Client Experience Toolkit
Includes ready-to-use scripts for rebooking, retail, add-ons, and follow-ups. - Follow me on Instagram → @amandasalonstylist
If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.
💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com
🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!
Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜